Do you have a WordPress website?
Are you worried about its web presence and daily traffic in 2019?
Then you must read on to this piece of writing where you will be taken through a brief checklist for a powerful marketing approach in the upcoming year i.e. 2019.
The state of digital marketing is evolving continuously (year over year). Due to severe digital competition, it has become hard for online vendors to remain visible to their potential consumers. So, there is always a need of shuffling one’s marketing tactics periodically to grow.
There is no evergreen rule to set up your marketing strategies in the digital rule. With every technological advancement, there comes a huge shift in consumers’ focus. And, you need to remain updated on the same to keep up with pace.
Let’s begin with some of the general marketing tips that shall always work in your favor.
- Thorough Business Analysis
The foremost thing to do while planning a marketing strategy is to analyze your business’ growth with future endeavors. For e.g., you need to keep a check on the following:
– Comparison with competitor,
– Have a SWOT (Strength, Weakness, Opportunities & Threats) analysis,
– Know your USP to stand out the competition
By practicing the above-mentioned points, you can be quite clear on making your marketing strategies in the year 2019.
- Easy to use website
In eCommerce industry, if your website is difficult to use or has a complex web structure, you are definitely going to lose on conversions. Today’s consumers are more likely to move away from a website if they are not able to find their desired products within 30 seconds of surfing it.
Therefore, you need to make your WordPress website to be easy to navigate. All the services that you are offering to consumers should be easily searchable on it.
In regards to website structure, you need to have a proper menu bar with clear sub-menus followed by product categories. To be more illustrative, your main menu should have,
– a link to all categories that you sell in,
– and, categories should lead to product pages.
You can also hire WordPress programmer to be sound more realistic in terms of achieving a great and easy to use website structure.
- Effective utilization of Social Media
In the upcoming year, social media commerce is all set to continue ruling the digital world in terms of blogs, news media, eCommerce, and more. Two major social platforms that are ruling the industry are Facebook and Instagram.
These are the best social media platform to perform direct marketing of your web services. Whereas other platforms like LinkedIn are being used to build professional contacts and a bit for brand awareness.
Similarly, there are many other social platforms like Snapchat or Twitter is available for your exploration in context with your online website. All you need to do is to find an appropriate social media platform that complements your product line and fulfill the needs accordingly.
- Focus on SEO
An SEO (Search Engine Optimization) done well and appropriately is enough to market your WordPress website to the potential consumers. So, it is one of the areas that you should invest in the upcoming year 2019.
SEO is a digital aspect that helps you to rank your digital channel organically on various search engines. If you succeed to bring your website on Google’s 1st page, you will definitely get an adequate amount of web traffic followed by conversions.
To optimize your website for search engines, you can opt for different techniques including:
– a thorough research on keyword
– appropriate use of keyword in website content
– keyword insertion in URL
– unique & relevant content
– link building strategy
Asides these, you can opt for SEO tools like Google Analytics & Google Search Console that are best proven and highly opted for by many online retailers, bloggers etc.
Undoubtedly, 2019 will be a quite challenging year with many lucrative opportunities and competition at the same time. So, making a clear-cut marketing plan now can help you to stay ahead of your competitors.