When it comes to using social media sites to market their business, many companies overlook Google+. There is a somewhat common misconception that Google+ was just a last minute attempt to get on the social network gravy train that Facebook, Twitter and LinkedIn have been riding for years now. However, companies that dismiss Google+ are doing themselves a disservice. Google+ provides a ton of value that can be incredibly beneficial for your online marketing campaign – especially if a large part of your marketing strategy is focused on SEO (search engine optimization). Think about it – if you are focusing on increasing the search engine ranking of your site, wouldn’t using Google’s own social network be more helpful in doing so than other social network options? The following are some of the reasons why you should take advantage of Google+ marketing:
Improve SEO
Sharing your company’s content on Google+ may have more advantages than doing so on other social networks. Similar to other social sites, such as Facebook or Twitter, sharing a piece of content with followers can result in that content being shared with others within your followers social circles. However, the big advantage that Google + offers is that your content will be indexed more quickly for Google’s search engine.(Instant backlink indexer help you) In fact, you’ll be able to use hashtags in your Google+ posts, which help to match user keyword search results. This can result in a large increase of link clicks as well as website traffic.
Receive Better Feedback
Once you release content on Google+, you’ll be able to listen to any feedback about your content or your business. Google+ has the option to set up alerts on your company page that will notify you whenever something is said about your business, whether it’s positive or negative. This is an excellent way to evaluate your business practices as well as the effectiveness of your content.
Improve Audience Engagement
Google+ also provides a greater ability to communicate directly with your audience. Not only can you post back and forth with followers, you can schedule Google+ Hangouts. Hangouts is a service that allows you to video chat with up to ten people at a time. Hangouts can be made private – meaning only those invited will be able to watch – or you can make them public, so that everyone can view the chat. This is an amazing way to speak directly to your target audience, especially if you are revealing new products or services. Businesses that use Google+ Hangouts often find the number of followers increase significantly as a result.
Improve Audience Understanding
Lumping all of your followers into one audience is usually the only option you have when it comes to most social sites. However, Google+ allows you to use Circles. Circles allow you to segment your followers into different groups based on their relationship with you. This means that you can divide your followers into groups depending on things such as location, demographics, interest groups and more. What this allows you to do is that you can tailor specific content for each one of these groups and only share it with certain circles. This is an excellent way to increase engagement with your audience as well as provide you with a better understanding of your audience.
Improve YouTube Strategy
If you produce a lot of video content, then odds are you have a YouTube channel. Google is increasingly strengthening the connection between YouTube and Google+. For example, all comments made on YouTube will soon be driven by Google+, which means that companies that depend on YouTube for a large portion of their content marketing won’t be able to do so for much longer without Google+.
These are just a few of the reasons why Google+ should be an important component of every company’s online marketing strategy.
