Tarya’s vision emerged back in 2010, when founder Arad met a woman forced to take loans to cover her child’s treatment. Those loans soon turned into a heavy financial burden, making the woman spiral downward to below the poverty line. Arad decided to develop an innovative solution bringing lenders and borrowers together and avoiding banks as mediators. Eventually, this would allow both parties to have full control over their financial situation.
The idea was embodied in 2014, revolutionizing the financial market. Since then, Tarya has been a pioneer and leader in the P2P loan market, offering a full suite solution to businesses that are overcoming the barriers of the traditional banking system.
Over the years, Tarya’s innovative financial services have developed into an end-to-end lending product, an AI-powered risk assessment solution called Next-GEN BNPL, and an HR strategy empowerment solution.
Peer to Peer lending platforms offers advantages and disadvantages to both borrowers and investors.
For borrowers, P2P lending can be a convenient and potentially faster way to secure a loan, as the application process is often streamlined and decisions can be made more quickly than with traditional lenders.
In addition, P2P loans may have lower interest rates than those offered by banks or other financial institutions, making them more affordable for borrowers. For investors, P2P lending can provide an opportunity to earn higher returns on their investments than they might receive through traditional savings or investment options.
Let’s take a closer look at Tarya.
Tarya is an Israeli company that leverages fintech technology.
Tarya operates an advanced technology platform that brings borrowers and lenders together without the banks in the middle.
Tarya develops innovative solutions that enable customers to fully utilize their financial abilities and control their financial future. P2P investments (social loans) and consumer loans that do not tap out the individual’s credit facility and mortgages.
Tarya is a pioneer and a leader in the oversight and regulation revolution in the P2P loan market. Tarya’s activity has been regulated by the Israel Capital Market, Insurance and Savings Authority since February 2018. In June 2021, it received a license from the Capital Market Authority.
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